The "Lollo Terra" MPB Award was established in 2005, created by teacher and musician Dudu Terra, with the goal of restoring São Miguel Arcanjo's prominence in the Brazilian music scene. Inspired by the region's rich history of festivals, the event celebrates Brazilian Popular Music, promoting culture, gatherings, and new talents.

Honoring the legacy of composer Lollo Terra, the festival symbolizes the strength of dreams and art, valuing all those who believe in the transformative power of music.