About the project

Braba is a Funk playlist that celebrates peripheral aesthetics, spanning from the "fluxo" movement to its global influence. Its visual identity emerges as a counter-movement to "Brazilcore," moving away from Brazilian stereotypes to focus on the pioneering culture of the Rio-São Paulo axis.

Representing the diversity of Funk genres, the identity unfolds through the graphic manifestation of the "Reflexo Alinhado" (the sharp "kenner" reflection), the texture of crochet, and the opulence of gold chains. The gradient palette translates the vibrant colors of sportswear and sneakers, while the heavy, functional typography celebrates the heritage, urban aesthetic, and global power of Brazilian Funk.

Services

Visual Identity, Motion Design, Social Media, Cover

Credits

Gustavo Machado,
Design