Lobofest is an independent festival created by the cultural collective Lobotomia, which has been shaking up the music scene in the interior of Sorocaba since its first edition. In 2025, the challenge was to translate all that local energy into the digital space. The goal was to develop a consistent, youthful, colorful, and vibrant online presence, one that could showcase the diverse line-up, the full festival experience, and the value of the local scene.