Gustavo's interest in design began in childhood, creating art for his own YouTube channel, drawing characters from his favorite cartoons, and editing photos in Photoscape. Later, he found in music a path toward becoming a professional designer. Today, a graduate in Design from Universidade de Sorocaba, Gustavo is a Brazilian designer from the interior of São Paulo, focused on brand identity, with experience in product design and motion design.

His practice sits at the intersection of design and branding, combining design culture with strategic thinking to build brands with authentic connections across physical and digital spaces.

His background spans product design, where he led interface development for a digital menu platform, to brand design, creating visual identities, experiences, packaging, websites, and apps for clients across different countries.

Beyond design, Gustavo has also worked as a musician, developing projects as a guitarist and music producer, including the recording and production of the EPs "Azul" and "Todo Tempo, o Tempo Todo," along with the editing and direction of the visualizers and music video for "Tempo."

Currently a Designer at Bolden, a boutique studio focused on brand strategy and visual systems.