Budz is a pet tech company empowering pet owners with the knowledge and resources needed to feel confident in caring for their relationship with their pets.

The project involved building, evolving, and managing the brand’s visual identity across various B2C and B2B touchpoints. Visual solutions were developed for campaigns, institutional communications, and partnerships with brands such as Sam’s Club, Petz, Riocard, A Quinta, and Aumor Perfeito, alongside direct support for product teams on interface and experience needs.